Since 1992, the Yum! system contributed more than 180 million pounds of food to more than 3,000 nonprofit organizations — a fair market value of more than $1 billion.
Instead of throwing away surplus food that is safe to eat, the Harvest program allows us to donate it to local hunger relief organizations in countries around the world. This delivers a triple benefit: Food stays out of landfills and prevents environmental impacts, thus reducing wasted resources, nonprofits benefit from the donations and our restaurants give back to local communities. In addition to our work with the Harvest program, and as part of our larger efforts to reduce food waste, Yum! also partners with FWRA and the ReFed advisory council.
Pizza Hut has partnered with the Harvest program continuously since 1992 and KFC began participating in 1999. In 2017, Pizza Hut reached a milestone of 100 million pounds of food donated to nonprofits in the communities it served. Harvest continues to add participating KFC and Pizza Hut restaurants and expand to new geographies, now in 17 countries and growing. As Harvest grows, we work with countries to help ensure Good Samaritan laws are in place that provide basic legal protection for people and organizations to assist others. These laws help maximize the number of restaurants that can participate, ensuring more food is available to those in need.
Franchisee participation in Harvest is optional, and many have embraced the chance to limit waste and help their neighbors. Yum! encourages participation by sharing informational materials about Harvest and making it easy for franchisees to request additional support from our partners. One KFC franchisee who began participating in the Harvest program found that it not only strengthened their connections with the local community, but also simplified end-of-night operational routines. In three years across 29 participating restaurants, the franchisee provided more than 83,000 meals to people who would have otherwise gone hungry.
The need to provide hunger relief is universal and the Harvest program is growing. Business units in other parts of the world are finding other ways to make a difference. For example, KFC South Africa restaurants have a unique menu item: Add Hope. For just 2 South African Rand (approximately $.17 USD), customers can “add hope” to their orders. This contribution, along with donations from the KFC Foundation, goes to feed a child through one of 138 charities, feeding 120,000 children every day. Add Hope has raised 387 million Rand ($32 million USD) since 2009. In 2017, the program received a record high of 1.2 million Rand (nearly $90,000 USD) in donations in a single week. The milestone came after a month-long campaign to raise awareness about International World Hunger Day. Add Hope has spread to other countries where KFC operates. KFC India, which began taking part in the program in 2016, feeds more than 10,000 children daily and has pledged to provide 20 million meals by 2020.
KFC franchisee Jason Zakaras recently began participating in the Harvest program. See how the program is transforming his restaurants’ relationships with the community — and his employees.
For Sinanziwe Ndlovu, losing her mother almost meant losing the chance to earn an education. Then, KFC added hope.