Our team of expert nutritionists and food innovation professionals drive the strategy for nutritious choices and ingredient improvements across KFC, Pizza Hut and Taco Bell. This strategy focuses on making our products more balanced, giving customers choices and being transparent about what’s in our food. While each brand has its own nutrition standards and accountability plans, we are working toward consistency in the nutritional quality of our food with new Global Nutrition Standards and Guidelines.
Food- and diet-related illnesses are on the rise, resulting in growing consumer awareness and concern
about what they eat. This and other factors are changing consumers’ eating habits, needs and desires at a rapid pace. We conduct regular market research to help ensure that our business is aligned with these shifts in
preference and lifestyle. As a baseline, we know our consumers want safe, quality food that doesn’t
compromise on flavor. Current trends and considerations that we are tracking closely include:
“The theme we’re seeing with consumers is that they want to eat better — but they also want choices. It’s all about finding a balance between healthy options and indulgence. We want to offer menu items that provide choices for everyone and every mood.”
LIZ MATTHEWS – Taco Bell Global Chief Food Innovation Officer