Stakeholder Engagement

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Consistent, honest and transparent engagement with stakeholders is foundational to our Global Citizenship & Sustainability Strategy.

We pride ourselves on being good listeners of both positive and critical voices and consider engagement a key tool to keep abreast of food and restaurant industry trends and concerns. This helps us monitor risks, especially in the areas of food safety, global nutrition, supply chain management and challenges to our franchise business model. As an example, we are currently focused on projects in the areas of animal welfare, antibiotic use, deforestation (including palm oil), plastics use and supply chain risks.

As a first step in revising our Global Citizenship & Sustainability Strategy, we went through a rigorous process in 2017 that resulted in identifying and prioritizing the following as key stakeholders: employees, customers, franchisees, shareholders and communities. We considered this process to be foundational to assessing those issues most material to our business and then shaping our strategy and subsequent initiatives, including our reporting processes.

After identifying representative individuals and organizations within each of these stakeholder groups, we worked with a third-party consultant to develop an engagement process that included surveys and interviews with both internal and external stakeholders. In total, we gathered 75 survey responses from Yum! and brand leaders and conducted 31 interviews. These interviews gave us detailed insights into the opportunities each group sees for Yum! Brands, as well as risks we may face in key areas.

Our ongoing engagement focuses on working with stakeholders on priorities, identified through our materiality assessment, that address our three pillars of food, planet and people. There are many voices and points of view relative to these issues and our goal is to always be as inclusive as possible. This engagement varies from one-time discussions to regular interaction while working on joint projects. The table on page 11 provides examples of ongoing interactions with each of these groups and issues that are most relevant to them.

In addition to ongoing dialogue with key stakeholders, we participate in a wide range of trade associations. These relationships enable us to work across our industry to address common challenges, opportunities and public policy issues. Significant memberships include:

  • 100,000 Opportunities Initiative
  • Academy of Nutrition and Dietetics
  • American Potato Trade Alliance
  • CEO Action for Diversity & Inclusion™
  • Conference for Food Protection
  • Consortium for Graduate Studies in Management
  • Corporate Responsibility Association
  • Dairy Management Incorporated™
  • Feast on Equality
  • Food Industry Asia
  • Food Waste Reduction Alliance
  • International Food Information Council Foundation
  • International Franchise Association
  • International Poultry Council
  • Institute for Food Technologists
  • Louisville Sustainability Council
  • Multicultural Foodservice & Hospitality Alliance™
  • National Chicken Council
  • National Pork Board
  • National Restaurant Association®
  • National Retail Federation®
  • Paradigm for Parity®
  • Roundtable for Sustainable Palm Oil™
  • Serving Europe
  • USA Poultry and Egg Export Council
  • U.S. Chamber Business Councils
  • U.S. Green Buildings Council
  • U.S. Roundtable for Sustainable Beef
  • Women’s Foodservice Forum
STAKEHOLDER TYPES OF ENGAGEMENT MOST IMPORTANT ISSUES
Advocacy Groups/NGOs
  • Direct Engagement
  • Organizational Membership
  • Roundtable Events
  • Shareholder Meetings
  • Strategic Issue Partnership
  • Choice & Nutrition
  • Energy, Emissions & Climate Change
  • Ethics & Compliance
  • Food Safety
  • Human Rights & Labor Practices
  • Sustainable Sourcing
Communities
  • Corporate & Employee Giving
  • Employee Volunteerism
  • Local Nonprofit Partnerships
  • Choice & Nutrition
  • Community & Philanthropy
Consumers
  • Social Media
  • Choice & Nutrition
  • Community & Philanthropy
Employees
  • Anonymous Hotline
  • Development & Training Programs
  • Employee Engagement Survey
  • Quarterly Global Employee Webcasts
  • Town Hall Meetings
  • Community & Philanthropy
  • Culture & Talent
  • Food Safety
Franchisees
  • Annual Franchise Conventions
  • Direct Engagement
  • Community & Philanthropy
  • Culture & Talent
  • Food Safety
Government Agencies
  • Direct Engagement
  • Yum! Political Action Committee
  • Choice & Nutrition
  • Ethics & Compliance
  • Food Safety
  • Human Rights & Labor Practices
Industry Associations
  • Annual Conferences
  • Industry Memberships
  • Choice & Nutrition
  • Culture & Talent
  • Energy, Emissions & Climate Change
  • Food Safety
Investors
  • Annual Report
  • Brand/Yum! Investor Days
  • Direct Engagement
  • Earnings/Investor Calls
  • Ratings/Rankings & Indices
  • Culture & Talent
  • Energy, Emissions & Climate Change
  • Ethics & Compliance
Suppliers
  • Annual Supplier Awards
  • Restaurant Supply Chain Solutions™
  • Supplier Audits
  • Energy, Emissions & Climate Change
  • Food Safety
  • Waste & Recycling
  • Water
Thought Leaders
  • Leverage Experts on Councils
  • Participate in Research & Studies
  • Ethics & Compliance
  • Human Rights & Labor Practices