Corporate Profile


Yum! Brands is focused on building KFC, Pizza Hut and Taco Bell to be the world’s most loved, trusted and fastest growing restaurant brands. As a global company, we aim to make the world better by acting responsibly with respect to food, planet and people. Yum! is headquartered in Louisville, Ky., and trades on the New York Stock Exchange under the ticker symbol YUM.

Our Brands

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In 2017, Yum! Brands marked the first year of our multi-year transformation journey that began with the spinoff of our China business in October 2016 and continues as we execute our growth strategy of becoming a com-pany that is more focused, franchised and efficient. As of the end of 2017, 97 percent of our restaurants were franchise owned and at least 98 percent will be franchised by the end of 2018.

To unlock our potential, we have developed a strategic Recipe for Growth. This recipe begins with a set of shared values. Our values challenge and inspire us to elevate our brands, culture, performance and impact on customers and the communities that we serve. These values are:

  • Champion the customer experience
  • Serve up trust in every bite
  • Adopt and share the best ideas
  • Deliver results, overnight and over time
  • Be focused and stay hungry
  • Recognize wins, big and small
  • Lead with smart, heart and courage
  • Believe in all people
  • Make the world better

The next component of our Recipe for Growth is a set of four key growth drivers that serve as the foundation upon which our sustainable, long-term results are being built.

These drivers will allow us to keep our promises to serve delicious, make our food accessible to customers, give employees a place to grow and make a difference, offer profitable partnership opportunities for franchisees and deliver strong returns and long-term value.

Our Growth Drivers

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Distinctive, Relevant & Easy Brands

Innovate and elevate iconic restaurant brands people trust and champion

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Bold Restaurant Development

Drive market and franchise unit expansion with strong economics and value

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Unmatched Franchise Operating Capability

Recruit and equip the best restaurant operators in the world to deliver great customer experiences

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Unrivaled Culture & Talent

Leverage culture and people capability to fuel brand performance and franchise success