Giving Back

As a global food company, we believe that we can make the greatest contribution and impact by making food accessible to the less fortunate in the world. We are in the business of feeding people - whether it's the six billion customers who visit our restaurants each year or those we feed through community hunger relief initiatives. We also give back with programs that focus on college scholarships, reading incentives and mentoring at-risk teens.

Yum! Brands Foundation

The Yum! Brands Foundation supports charities working in the areas of hunger relief, youth, and the arts through annual unrestricted and restricted grants. The Foundation Matching Gift Program in the U.S. supports and encourages associates to contribute financially to non-profit organizations in their communities by matching dollar-for-dollar gifts by associates to qualified nonprofit groups, up to $10,000 per associate per year. The Foundation Board Support Program encourages associates to engage in their communities by providing financial support to non-profit organizations with boards on which our associates actively serve.

Dare to Care Food Bank

We are a global company with far-reaching community programs, but we remain dedicated to solving issues at home as well. In Louisville, Kentucky, home of Yum! and our U.S. KFC Restaurant Support Center, one in four children is at risk of going to bed hungry each night. Since 2002, Yum! and its associates have committed $8 million to end hunger in the Kentucky/Indiana area through our partnership with the Dare to Care Food Bank, Louisville's largest hunger relief organization.

Our support has enabled Dare to Care to expand the number of Kids Cafés, after-school programs that provide a nutritious meal to children in the local community along with adult-supervised activities including homework clubs. This brings the total number of meals served to at-risk youth in Louisville to over 100,000 annually. It has also allowed for the creation of the "Patrol Against Hunger" program, a unique partnership with the Louisville Metro Police Department that provides food to housebound elderly. The program is the first of its kind in the nation and is considered a model for other communities.

Harvest

We're also addressing hunger across the U.S. through our Harvest program. Since its launch over a decade ago, Harvest (previously called YUMeals) has become the largest prepared-food donation program in the world in terms of pounds donated. Through Harvest, in 2009 we donated nearly 11 million pounds of wholesome food, with a fair market value of $60 million, to needy families and children. Since creation of the program, we've donated over 125 million pounds of food, with a value of over $500 million, to those at risk of hunger. The food is distributed through a network of over 3,000 hunger relief organizations in hundreds of communities across the U.S. We are exploring initiating this program in other countries.

In the U.S., KFC distributes food through the KFC Harvest network which was initiated in 2003 and has grown to include 1,717 restaurants supporting 1,624 hunger relief organizations.

Muhammad Ali Center Peace Gardens

In 2010, the Yum! Brands Foundation and Muhammad Ali Center established the Muhammad Ali Center Peace Gardens initiative to teach children to build gardens so they can learn about respect for different cultures, nutrition and hunger relief. The initiative is made possible by the Yum! Brands Foundation as part of its World Hunger Relief effort, helping children in underprivileged areas learn to grow their own food with plants from different countries.

Over the next four years, the Foundation is providing educational tools and materials including a free, downloadable curriculum guide and $100,000 in grants to build gardens in underprivileged schools across the globe. To learn more, visit mypeacegarden.com.

U.S. Brands

Taco Bell

Taco Bell Foundation for Teens
The Taco Bell Foundation for Teens is committed to funding real-world experiences proven to inspire teenagers to graduate from high school. Since 1995, Taco Bell, its franchisees and customers have been the largest donor to the Boys & Girls Clubs of America, giving over $28 million for teen programming. Boys & Girls Club programs supported by Taco Bell include the Keystone Program which provides career, community and education opportunities for teen leaders. In 2010, the Foundation launched the Taco Bell Graduate to Go initiative to drive awareness, fundraising and giving to address the teen graduation crisis in America. During the first year, Taco Bell provided over $1.8 million in Graduate to Go Experience Grants to local teen-serving organizations across the country. Taco Bell also sent over 600 teens to one of eleven two-day Graduate to Go College Camps. Teens who attended the Taco Bell Graduate to Go College Camps were fully immersed in the life of a college student. During the Taco Bell Graduate to Go College Camps, teens learned about different aspects of entrepreneurship from business experts and competed for start-up funds for their new businesses. Through providing these experiences, the Taco Bell Foundation for Teens is dedicated to inspiring teens stay in school and reach their full potential in life.

KFC

KFC Colonel's Scholars, KFC Foundation
KFC Colonel's Scholars is empowering students to improve their lives with scholarship resources to attend an accredited public college within the state of their residence. KFC Colonel's Scholars enables high school students with entrepreneurial drive, strong perseverance and demonstrated financial need to pursue up to four years of study at an accredited public institution in the state where they reside. The scholarship provides funding for tuition, fees, books, room and board for up to $5000 per year. Since 2006 when the program was initiated, the KFC Foundation has awarded 300 scholarships to students across the United States equating to more than $5 million in scholarships.

Buckets for the Cure ™
In April 2010, KFC joined the fight against breast cancer with a national Buckets for the Cure™campaign aimed at educating more women about breast health, generating support for the cause and attempting to make the single largest donation in the history of Susan G. Komen for the Cure. For the Buckets for the Cure™ campaign, KFC changed the color of its iconic bucket from red to pink. The commemorative pink buckets paid tribute to cancer survivors and those who have lost their battle by featuring their names on the buckets. During the campaign, KFC restaurant operators donated 50 cents from each pink bucket purchased. At the end of the campaign, KFC was proud to present a check for more than $4.2 million to executives from Susan G. Komen for the Cure. The money, which represents the single largest donation in Komen history, was raised by KFC franchisees and restaurant operators.

Pizza Hut

BOOK IT!^® Program
Since 1985, Pizza Hut has been making reading fun for more than 16 million children per year through the BOOK IT!^® Reading Incentive Program. The Pizza Hut BOOK IT!^® Program has become the largest reading motivation program in the U.S., and over 480,000 classrooms are currently participating. Pizza Hut has invested nearly one-half billion dollars in the program, and has awarded more than 183 million Personal Pan Pizzas to students who have met their monthly BOOK IT!^® reading goals. To learn more visit www.bookitprogram.com.

North Texas Food Bank
In support of the Yum! Brands initiative to be the defining global company that feeds the world, Pizza Hut U.S. team members in Dallas, Texas have donated more than 2,000 hours to sorting and packing food for North Texas Food Bank since 2007. Pizza Hut events have raised funds and sponsored food drives to support the food bank's growing demand.

The H.U.T. Fund
The mission of the Help Unleash Talent (H.U.T.) Fund is to even the playing field for local high school students. The fund was established at the Booker T. Washington High School for the Performing and Visual Arts in 2008 and has provided more than 60 students with resources they needed, but couldn't afford, to help them fulfill their academic and artistic potential.

Yum! Restaurants International

Our impact stretches far beyond the U.S. We are deeply committed to making positive changes in all the countries in which we operate. Here are just a few examples:

U.K.

KFC UK has been focusing on three issues: World Hunger Relief, litter and young adults. In their 2010 WHR campaign, they have encouraged every member in the business to undertake a "Journey" of some kind to raise money calling the campaign "Hike for Hunger." To date, collectively, they have walked over 32,000 miles! To address the issue of litter and its impact on local communities, the U.K. team has set up a project to test ways to minimize litter, through increased pick-ups and encouraging consumers to "Keep Britain Tidy."

Australia

KFC Australia continues to support the Reach Foundation and has recently begun supporting the McGrath Foundation with the "Pass the Pink Bucket" campaign.

Reach's vision is that every young person has the support and self-belief they need to fulfill their potential and dare to dream. The Reach Crew (15-25 year olds) run programs that include a variety of workshops, weekends away and large scale events that promote self-awareness, mental health and wellbeing of young people. At its core, Reach is about youth inspiring youth. In the past 15 years, KFC Victoria has supported Reach with both fundraising activities and in-kind support to help run and facilitate many of the specific youth-oriented programs. KFC Victoria has been hugely supportive of Reach over this period and has been a significant reason behind Reach's growth and success. The organization has now expanded into New South Wales with KFC as a key partner in their growth model providing strategic direction and attending multiple events with the organization.

The "Pass the Pink Bucket" initiative is an Australia-wide fundraising campaign in partnership with the McGrath Foundation to help support families affected by breast cancer. The foundation was initiated by one of the leading Australian Cricketer's wife who lost her life to breast cancer. During major cricket games the McGrath Foundation holds events to build awareness and raise money for nurses and treatment of woman with the disease. As Cricket is KFCs biggest sponsorship, a new partnership was formed in 2010 as part of the Cricket activation campaign.

South Africa

In South Africa, our team supports a number of local charities involved in hunger alleviation projects throughout the country. Nationally, the team supports the SOS Children's Villages where our sponsorship of R3.5 million (approx. $500,000 USD) feeds 1000 children three substantial meals a day. The Add Hope campaign also supports World Vision which supports 3 areas in South Africa where drop off centers provide much needed hunger alleviation to rural communities.

Add Hope supports two regional community initiatives: Lebone Care Centre and the '1000 Hills Community Helpers' who run feeding programs in the Bloemfontein and Kwa-zulu natal area, both of which require food relief urgently.

Our franchisees in South Africa are very much involved in the Add Hope campaign and we have over 50 franchisee programs in local store communities where team members and franchisees are making a difference. We believe that the most satisfying meal you can ever buy is the Add Hope meal-of-the-day because you can only buy it for someone else. By adding R2 (approx. $0.28 USD) to your meal purchase our customers can feed a hungry child.

In 2009, consumers donated R1.9 million (approx. $270,000 USD) to Add Hope by adding R2 to any meal purchase in our stores. This year, the team is hoping to raise R5. (approx. $760,000) which will be used to extend the reach of the campaign and local feeding programs to fulfill our vision that 'no child should ever go hungry.'

Thailand

In Thailand, KFC restaurants, approx. 400 locations, collect donations year round. Donations collected September - October go toward the overall Yum! Brands World Hunger Relief (WHR) campaign; and donations collected the remaining months of the year go toward the Thailand school feeding project, "Home-Grown School Feeding Program." Due to the current flood situations, these restaurants will be asking for donations for natural disaster relief following the WHR campaign in 2010.

The Home-Grown School Feeding Program was initiated in 1980 by Her Royal Highness Princess Maha Chakri Sirindhorn. KFC Thailand is the first corporation that has been allowed to partner with the Program. We will support the program by building awareness, fundraising, and employee engagement. In November 2010, the Thailand Huge Heart CSR Committee (MD, Directors and Franchisee GM) visited a school under her royal patronage to see for themselves how the school feeding program works. They used this opportunity to interview students and teachers to better understand the real impact. From these learnings, they are developing a plan to further roll out fundraising in 2011.

South Korea

In South Korea, the "Pizza Hut Korea Sharing Love Trailer" program has been feeding 50 to 100 children and disabled people per month since May 2004. The program is run out of a large mobile kitchen that tours, on average, four times per month and brings food and games to people throughout South Korea. The trailer is staffed by Pizza Hut associates.

Yum! China

First Light Foundation

KFC China and the China Youth Development Foundation (CYDF) established the KFC China First Light Foundation in 2002 to help students in need. This scholarship fund is the first of its kind in the country and introduces recipient students to three aspects of "help" - receiving help via the scholarship money and opportunities, engaging in self-help via work-study employment opportunities with Yum!, and carrying out social responsibility projects in the name of their own association "First Light Commune." This project has been funded for 10 years in the 1st phase. The 2nd phase was launched in 2009 which will last till the year 2017. Total investment will increase to more than 12 million U.S. dollars. Over 15,000 students will benefit from this project.

Yum! China World Hunger Relief Program

Yum! China partnered with China Foundation for Poverty Alleviation and the World Food Programme launched the China "World Hunger Relief" campaign since 2008. Being a part of Yum! global WHR initiatives, the program aims to provide nutrition enhancement food for needy children in China's most poverty stricken mountainous regions.

To date, Yum! China's WHR campaign raise over RMB 25 million (approx. $3.7 million USD) in 3 years time. There are a total of 15 million consumers who participated in the donation campaign, making it one of the largest public donation campaigns in China. The campaign is also awarded by the China Enterprise News as the most successful CSR cause carried out by multinationals in China.

Pizza Hut Green Scout Camp

Since 2009, Pizza Hut named the last week of May as the "Pizza Hut Environmental Protection Week" to promote the green life concept to consumers through our stores nationwide.

Pizza Hut also launched the "Pizza Hut Green Scout Camp" nationwide in 2010, which encourages the Student Society of Universities to deliver 6 courses of Environmental Protection knowledge in one full year's time to primary school students. The students will become "Pizza Hut Green Scout" if they successfully collect 6 pins after they complete all the six courses. With this program, we aim to bring two generations together to work for a green future.

Three-on-Three Tournament

In 2004, KFC China launched a national youth three-on-three basketball tournament, the largest corporate-sponsored sports program in Chinese history. The program started with 48,000 participants representing 640 restaurants from 172 cities. Today this program, in its 7th season, is now the world's largest grassroots basketball program with more than 167,800 participants - that's 30,100 teams across more than 480 cities. We are thrilled with this growth and look forward to replicating the event internationally.

Various Healthy Lifestyle Initiatives

• The Happy Camp - Designed to teach children the benefits of exercise and healthy foods, more than 1.2 million children attend Happy Camp every year. They learn important concepts such as "Breakfast is the most important meal of the day," "The secrets of fruit," "Milk is healthy food," and more.

• Dancing At the Restaurants - Restaurant associates lead children in dance activities in each restaurant three to four times a week.

School Programs :

• The Happy Classroom/ Chicky Educational Course - A community program aimed at enriching primary school students' extra-curricular activities. The program includes education on nurturing good eating and exercising habits among children along with other topics that are important to this age group. In 2010, this program has been rolled out in 58 cities across China.

• Chicky Sports Game - Started in Shanghai in 2003, the program is designed to help children develop exercise habits and adopt a healthy lifestyle. Since 2003, 1.5 million students in 3,000 schools in 11 cities have participated in the program.