Disaster Relief
In the spirit of our culture and vision to be a company with a huge heart, Yum! Brands, together with our associates and franchise partners, has also assisted with many ongoing relief efforts in response to natural disasters. Since 2005, the Yum! Brands Foundation has contributed nearly $4 million in disaster relief assistance across the globe. These funds are in addition to donations made through our partnership with the World Food Programme.
In August 2010, floods devastated much of Pakistan. Yum! immediately directed $100,000 of the funds raised for the World Food Programme to assist with this crisis. These funds were in addition to $400,000 already earmarked for the school feeding program in that country. Yum! also provided an additional $50,000 to assist the victims of the flooding and we will continue to match funds through the Yum! Foundation of all donations made by our associates around the world.
After devastating floods crippled Nashville, Tennessee in May 2010, our Pizza Hut Trailer Team received calls from the NPC and Red Cross asking for help. The Pizza Hut Trailer Team was eager to help out, providing volunteers and evacuees with a hot meal. Pizza Hut served approximately 13,000 pizzas over 5 days to affected Nashville residents. In October 2009, The Pizza Hut Trailer Team also helped out in Waco, TX with a program called "Missionary Under the Bridge" feeding pizza to some less fortunate in the area and supported emergency relief efforts in Houston after Hurricane Ike in 2008.
In January 2010, global humanitarian and sports icon Muhammad Ali, along with Christina Aguilera, joined forces to help WFP's Haiti relief efforts by appearing in a global Public Service Announcement underwritten by the Yum! Brands Foundation. Donations raised through Ali and Aguilera's PSA, highlighting a text message and online campaign, went directly to support WFP's efforts to get food to earthquake survivors in Haiti. Yum! also directed $500,000 from its World Hunger Relief campaign effort to help WFP provide food for earthquake victims, and the Yum! Brands Foundation matched all Yum! employee donations up to a system-wide total of $500,000.
When the devastating brushfires swept through Australia in 2009, the Yum! Brands Foundation was there with $50,000 in support of the community and those company and franchise employees impacted by the fires.
In 2009, KFC Feeds provided over 14,125 two piece chicken dinners to individuals affected and volunteers involved in various disasters throughout the U.S. including wildfires in California, winter storms throughout the country, and flooding in the south.
And in yet another part of the world, we responded in May of 2008 to the devastating earthquake, registering 7.9 in magnitude that struck the Sichuan Province of China. This was a powerful quake that affected vast numbers of that country's population. To date, the Yum! Foundation and the Yum! China Division have donated $2.3 million U.S. dollars to the "Yum! Family Fund" to help assist our teammates in China who were affected by this disaster. Our goal there was to help people rebuild their lives as quickly as possible with money for food, shelter and clothing.
In May 2008, we also contributed $450,000 to the Cyclone Nargis relief efforts in Myanmar through our partnership with the United Nations World Food Programme and then $100,000 to those suffering from the after effects of the Vietnam earthquake.
And in 2005, our associates and franchisees reached out a helping hand to assist with nearly $6 million to aid victims of the Southeast Asia tsunami, the Pakistan earthquake and Hurricane Katrina in the U.S.
