Yum! Brands 2010 Corporate Social Responsibility Report

Our Huge Heart:
A Message from
Our Senior Director, CSR
2010 World Hunger Relief Campaign
Christina Aguilera Ambassador for World Hunger Relief
Muhammad Ali Center Peace Garden
China's 3 on 3 Basketball Tournament
John Lithgow for Pizza Hut Book It! America's Biggest Bedtime Story
Pizza Hut U.S. Harvest Program
U.S. Harvest Program
KFC U.S. Colonel Scholars
KFC U.S. Buckets for a Cure Pink Building
A Message From Nancy Brinker, Susan G. Komen for the Cure

Our Huge Heart

At Yum!, we believe in giving back to the communities in which we work and live, making a positive difference in the lives of our customers and associates and their families. We provide financial support to charities across the world, and our over 1 million associates system-wide, as well as our franchisees, give to their local communities everyday - through meals, monetary donations and personal time. We know that as individuals and as a system we can make this world a better place.

In 2010, Yum! Brands was honored to participate in the United Nations Private Sector Forum. More than 300 Heads of State and Government, chief executives, civil society leaders and heads of inter-governmental organizations gathered to identify concrete actions the private sector can take - individually and collaboratively - to help close implementation gaps in the Millennium Development Goals (MDG). The eight Millennium Development Goals - which range from halving extreme poverty to halting the spread of HIV/AIDS and providing universal primary education, all by the target date of 2015 - form a blueprint agreed to by all the world's countries and all the world's leading development institutions. Over 30 commitments to advance development were made at the Forum by companies, foundations and civil society organizations - with the goal of inspiring other organizations around the world to join in the urgent effort to achieve the MDGs. To learn more, visit http://www.un.org/millenniumgoals.

Associate Volunteering

Our associates are champions for our customers and for the communities in which they live. We support our associates' volunteer efforts, and associates are encouraged to work with their supervisors on volunteer opportunities. Since 2007, over 1 million of the Company's employees, franchisees and their families have volunteered more than 15 million hours to aid hunger relief efforts in communities worldwide.